The Appcast Library

2023 Recruitment Marketing Benchmark Report

Appcast’s 7th annual Recruitment Marketing Benchmark Report provides the data you need to understand where, when, and how to reach the candidates you seek.

2023 Recruitment Marketing Benchmark Report
Main Categories

Explore all resources in the library.

Dig deep into the data to understand the ever-shifting trends that impact your ability to attract and hire talent.

Understand the fundamentals of programmatic job advertising and learn how technology and data drive recruiting results.

Learn how to build an integrated recruitment marketing strategy through employer branding, job advertising, and more.

Child categories
Top Recruiting Trends for 2024
Our latest trends report will help you get ready for a new year…
Recruitment Marketing Reinvented: Your New Full-Funnel Strategy
Combine the power of four recruitment marketing channels to create a full-funnel strategy…
Blog Post
Traditional Media Remains a Key Part of Modern Recruitment Marketing 
A recruitment strategy can be called several things, but simple is not one…
Blog Post
Expand Your Recruiting Reach with Social Media
Like it or not, social media is an unavoidable facet of life and…
Blog Post
Candidates Are Searching Right Back
Recruitment marketing has never been as simple as 1, 2, 3… post. Finding…
Blog Post
Here to Stay: The Benefits of Programmatic 
In the past ten years, programmatic has fully transformed the world of job…
9 Ways to Shape your Employment Brand
Employment branding is culture. And though culture is the responsibility of every leader…
Labor Market Trends with Andrew Flowers
Andrew Flowers joins the People and Performance Podcast to discuss how inflation impacted…
Modern Job Advertising 101 - UK Edition
Employers are moving away from traditional job boards and toward a data-driven, technology-enabled,…
Programmatic Recruitment Technology 101
Understand the fundamentals of programmatic recruiting, and learn how programmatic technology can impact…
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Job Advertising Definitions, Terms
and FAQs

Need to brush up on your recruitment terminology? Check out the latest definitions and FAQs!